K-Beauty promotes the idea and the means to transform the skin into something that looks beautiful because it irradiates health and luminosity from within. It’s the concept of skin health overcoming the beautifying power of make-up and creating what became internationally known as the “glass skin.
We can certainly attribute K-Beauty fast growing international success to the organic approach, natural and innovative ingredients, high quality, government incentive and compatible prices.
K-Beauty entered both the USA and Europe around 2010, once again thanks to the internet and social media. Local influencers would try, approve and share their enthusiasm about the products.
Today, K-beauty dominates 62,5% of the market in the female segment and 10.2% in the male segment.
The compound annual growth rate forecast for 2022-2030 in Europe is 11.96%.
In the United States, the same forecast for 2022-2028 is 10.68%.
The expected global growth between 2022 and 2030 is 9.2%
